9 common ideas about sustainable investing

by Adrienne Lawler
December 10, 2018

Sustainability investing has now been around for decades, but in the past year interest has picked up massively. With the growing interest, the amount of stories and opinions on sustainability investing is also growing rapidly. The debate mostly centers around terminology and performance, and there are many hurdles and questions to overcome.

Many people – in the investment industry as well as in wider society – still believe it is a niche form of investing, or they think social and environmental issues are not relevant for companies or investors. Others believe it only involves excluding ‘sin stocks’ or using other forms of negative screening. And some think it is only an issue that is discussed by millennials, with nobody older than 30 remotely interested in it.

Some still think it is a niche form of investing, or they believe that environmental, social and governance (ESG) issues are not relevant for all asset classes or markets. And many remain convinced that using sustainability harms performance, partly because of a related and equally incorrect idea that it only involves negative screening through exclusions.

In an era of ‘fake news’, it is increasingly important to be able to separate fact from fiction. Our new booklet discusses nine popular misconceptions about sustainability investing, while also inspiring readers with new ideas about this growing investment style.

For the full report, register here to get a free download

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