Putting your money where your mouth is.
Transparency is a key theme of this event. So too ethics & stewardship. Maintaining commitment to those ideals can, however, sometimes fall prisoner to the demands of delivering high returns in a low-return environment.
Even more so, I would suggest, if you are bold enough to spell out the terms by which your efforts can be measured on your website and indeed, go even further by calling it a Hippocratic Oath, as Stewart Investors have done here